Yaccarino serves as NBCUniversal’s chairman of advertising and partnerships and oversees over $10 billion annually in revenues. She has developed new data-driven commercial innovations as well as forging nontraditional partnerships with major players like Apple, Snapchat, and YouTube, according to her LinkedIn profile.
She was also instrumental in launching Peacock, the company’s ad-supported streaming platform.
NBCUniversal’s Chief Marketing Officer
Linda Yaccarino serves as Chief Marketing Officer of NBCUniversal’s advertising sales operations and handles market strategy and revenue for TV, CTV/OTT and digital assets across their portfolios. Additionally, her team includes the President of Global Advertising & Partnerships.
linda yaccarino wiki has led the development of an ad sales operation at NBCUniversal that generates billions in annual revenue, forging partnerships with new media companies and spearheading the transition into digital era.
She is widely respected within the advertising industry; Lou Paskalis from AJL Advisory described her as fierce and shrewd. Yaccarino would be adept at building relationships with marketers and advertisers to help improve Twitter’s ad sales performance, something she already accomplished at NBCUniversal and is an ideal candidate for Twitter’s next challenge.
NBCUniversal’s Chief Revenue Officer
Linda Yaccarino serves as chairman of advertising and partnerships at NBCUniversal, providing guidance for global, national and local advertising sales teams – including Peacock streaming service – as well as leading data strategy efforts within the media giant. Additionally, Linda oversees cross-company efforts aimed at offering advertisers one platform across multiple screens.
Yaccarino has extensive knowledge of Madison Avenue that she leveraged in helping NBCUniversal’s ad sales operation transition to digital. Yaccarino was also instrumental in keeping ads a mainstay at major media events such as Radio City in New York each year when companies make upfront presentations to advertisers.
Her departure comes at a time of falling ad revenues that have resulted in layoffs across media companies. Furthermore, it comes just one week before NBCUniversal will unveil its next slate of programming at Radio City Music Hall to advertisers in an attempt to secure commitments.
NBCUniversal’s Chief Strategy Officer
Before joining Twitter, Ms Yaccarino led NBCUniversal’s ad sales operation – overseeing one of the largest portfolios in U.S media including cable and broadcast television, multiple news outlets and digital platforms like Peacock. She previously held roles such as executive vice president/COO of Advertising Sales & Marketing at Turner for 20 years.
Ms Yaccarino has earned a formidable reputation among TV ad sales professionals for her aggressive sales strategies and is expected to help restore the company’s advertising business. A graduate of Penn State, she earned her diploma in 1985.
She will oversee a portfolio that features hit franchises like Fifty Shades of Grey, Fast and Furious, Mamma Mia! and Halloween as well as drive consumer engagement through premium live and streaming content. In addition, she is responsible for overseeing NBCUniversal’s studio group including production of movies and television shows.
NBCUniversal’s Chief People Officer
New York-born 60-year-old Susan is well-regarded in the advertising industry and joined NBCUniversal 12 years ago, overseeing its ad sales operations. Among her many responsibilities was spearheading Peacock, an ad-supported streaming service launched by NBCUniversal in 2020 that features ads. Susan drove debate around data gaps as audiences moved online. Additionally, she successfully negotiated high-profile partnerships such as those between Apple and Zyrtec.
During the pandemic, she oversaw NBCUniversal’s return-to-work plans and production teams’ adaptation to safety restrictions. On Monday she is scheduled to present at this year’s TV upfronts.
Yaccarino made waves during her time at CNBC, which has an in-depth relationship with Tesla and SpaceX, when Elon Musk described her as an “incredibly smart, very strategic” leader who worked “incredibly hard”. A Penn State graduate herself, Yaccarino graduated in 1985 before heading off to Twitter in order to help restore its ad sales business which has been damaged due to unpredictable leadership and sudden platform updates.